Users will soon have a updated setting that permits them to lessen the quantity of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread launch. This development aligns with a surge in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on another major platform primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to provide users the power to adjust the amount of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The service announced that there are now 1.3 billion videos on its app labeled as AI-generated. Overall, in excess of 100 million media items are added to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI-generated videos they watch by opening the topic control option in the app and selecting “AI-generated content”. Further subjects that can already be modified under the setting encompass politics, style, beauty, and dance.
Content Labeling and Policies
The platform’s policies mandate content makers to label “realistic” artificially created content, and it bans harmful fake videos of public figures or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Furthermore, the platform will from now on add an artificially created tag to content produced via its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to stop users from trying to evade the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar educational fund for professionals and groups to produce educational content about ethical AI use. This initiative will support non-profit groups dedicated to educating programming and robotics.
Platform Protection
The platform has supported its moderation strategy, amid debate over intentions to lay off a large number of safety staff in Britain. TikTok is planning to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by humans. The company announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to the use of its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”
